Introduction

In the articles linked below, we have already explained which behaviors trigger Amazon’s review removals, how mass review deletions are directly connected to a higher risk of book blocks on Amazon KDP, and why Virtual Assistants represent one of the biggest threats to the Amazon review ecosystem.
We have also shown how platforms that are not equipped to detect and stop these behaviors are structurally destined to fail.

This article has a different purpose.

Here, we focus on practical, actionable rules you must follow to operate safely as a reviewer and maximize your long-term success rate when posting reviews on Amazon.

If all users reduce the percentage of reviews that get removed by Amazon, the entire ecosystem benefits:

• review collection becomes more stable,

• books remain protected,

• and the overall risk of Amazon enforcement actions drops significantly.

The goal of BookVillage is simple:
to build the cleanest, safest, and most authentic review community in the world.

1. BookVillage Weekly Review Limits (Quick Overview)

On BookVillage, the current weekly limits are simple:

• Up to 6 reviews per week if you post Verified Paid Purchase reviews

• Up to 5 reviews per week if you post Unverified reviews (Standard Unverified and Kindle Unlimited)

You can also combine them.
For example, 5 unverified reviews + 1 verified review = 6 total reviews in the same week.

These are BookVillage limits, meaning the maximum activity allowed inside the platform.
This does not mean that reaching these limits is always safe.

What is actually safe depends on:

• your Amazon account purchase history,

• how old your Amazon account is,

• the type of reviews you post most frequently.

In a separate article, which we will link below, we explain how to optimize your reviewing strategy to post the highest number of reviews possible while remaining safe.

Important reminders:

• Weekly limits are calculated based on the assignment booking date, not when the review appears on Amazon.

2. More Reviews Do Not Automatically Mean Better Results

Posting more reviews does not automatically lead to better outcomes.
Review removals affect everyone, not just users of review platforms.

A forward-thinking publisher should focus on:

• review quality, not volume,

• a steady and predictable pace that allows long-term planning.

Factors such as:

• how the book is purchased,

• how fast the review is posted,

• and the purchase history of the Amazon account

directly impact how much trust Amazon assigns to a reviewer profile.

When Amazon detects patterns that resemble fake or paid reviewing behavior, the consequences are severe:

• reviewing privileges are removed,

• all past reviews are deleted,

• and the damage extends beyond the reviewer.

On other platforms that failed to manage these risks, around 30% of reviews were eventually deleted, resulting in a massive waste of time and effort for users.

More importantly, when a book accumulates a high percentage of removed reviews, the risk of KDP book blocks or enforcement actions increases significantly.

Using platforms like BookVillage responsibly means understanding that accessibility and low cost must be matched with conscious, disciplined behavior.

3. Amazon Account History Matters More Than You Think

Amazon does not treat all reviewer accounts equally.
One of the strongest signals Amazon evaluates is why an account appears to exist.

Accounts with a weak or recent purchase history are often identified as accounts created primarily for reviewing purposes.
When this happens, Amazon applies much stricter controls and reaches enforcement thresholds very quickly.

For this reason, we must clearly distinguish two different account types, because the same behavior can be safe for one and dangerous for the other.

A. Amazon Accounts With Strong History

These accounts typically show:

• several years of activity,

• regular purchases of physical products and digital items,

• a natural and diversified spending pattern.

Amazon generally assigns higher trust to these accounts.
They tolerate a moderate and consistent reviewing pace, and reviews are often approved faster.

B. New Amazon Accounts or Accounts With Weak Purchase History

These accounts typically show:

• recent creation date,

• few or no physical purchases,

• activity focused mainly on posting reviews.

Amazon often interprets these signals as accounts created specifically to review books.
As a result, even small mistakes, such as posting reviews too frequently or relying on unverified reviews, can lead to:

• review removals,

• loss of reviewing privileges,

• permanent account restrictions.

Because of this distinction, usage guidelines must differ depending on which category your account falls into.
In the next sections, we will provide practical recommendations tailored to both cases, so you can operate safely based on your real account profile.

4. General Mandatory Best Practices for All Reviewers

The following rules apply to all reviewers, regardless of the age or strength of their Amazon account.

They are based on real data, observed enforcement patterns, and long-term analysis of reviewer behavior.
The more closely you follow these practices, the lower your risk of review removals, account restrictions, and permanent bans.

What You Should Do

• Limit unverified reviews to the lowest amount possible.

• When possible, read and post reviews using an official Kindle app or an official Kindle device. If this is not possible, use Kindle Cloud Reader on desktop, which provides safer signals than mobile browsers.

• Type reviews manually. Avoid copy-paste behavior.

• Leave several days between purchase and review.

• Do not start with a high review volume. Begin with a low number of reviews and increase gradually, based on how quickly Amazon approves your reviews. Faster approval times usually indicate higher trust.

• Keep pending reviews under control at all times.

• Diversify your reviewer profile by reviewing both physical and digital products.

• If you need higher weekly volume, using multiple Amazon reviewer accounts can be effective, but this requires strict rules and will be explained in a dedicated article linked later.

What You Should Never Do

• Never exceed 5 to 6 reviews per week on the same Amazon account, under any circumstance. This applies regardless of account age, purchase history, or review type.

• Do not post Kindle Unlimited reviews unless they truly qualify as Verified Purchase, which happens only when the review is posted through an official Kindle app or an official Kindle device.

• Do not submit reviews within 24 to 48 hours of booking.

• Do not use AI-generated, duplicated, or generic review text.

• Do not accumulate a large backlog of pending reviews.

• Do not replicate virtual assistant behavior patterns in timing, structure, or volume.

Following these rules dramatically reduces the risk of:

• reviewer account restrictions,

• mass review deletions,

• permanent loss of reviewing privileges.

They also ensure that your activity inside BookVillage remains stable, compliant, and sustainable over the long term.

5. Important Clarifications Before Moving Forward

There are three important points that must be clarified:

1. Pending Reviews and Approval Time Matter a Lot

We have mentioned pending reviews several times for a reason.
The time Amazon takes to approve a review after submission is one of the most reliable indicators of how closely your account is being evaluated.

• In normal conditions, reviews should be approved within 3 days.

• Highly trusted Amazon accounts, with many years of activity and diverse purchase history, often see reviews approved within 24 hours or less.

• When approvals consistently take more than 3 days, it usually means Amazon is actively monitoring your account.

Based on our data:

• You should never have more than two reviews pending at the same time.

• Going beyond this threshold has shown a significantly higher risk, especially for newer or weaker accounts.

• You should never post two reviews on the same day, regardless of account strength.

Managing approval time and pending volume is one of the most effective ways to protect your reviewer account.

2. AI-Generated Reviews Are Not the Main Problem

There is a widespread belief that AI-written reviews are the primary reason accounts get flagged.
This is largely incorrect.

In our analysis, AI-generated content has far less impact than factors such as:

• review frequency,

• approval timing,

• purchase history,

• and review type.

We believe AI is often blamed simply because some platforms lack deeper explanations.

That said, writing longer, natural reviews, even with minor grammar or punctuation imperfections, can have a positive effect. Reviews over 60 characters, written in a human tone, are generally safer.

However, this factor alone will not make an account safe.
It becomes effective only when combined with all the other behavioral guidelines explained in this guide.

3. Using Multiple Amazon Accounts

We have mentioned the possibility of using multiple Amazon reviewer accounts within the same BookVillage profile.

This can be effective when done correctly, but it also requires strict rules and clear separation.
For this reason, this topic will be covered in a dedicated article, which will be linked later.

Do not worry. Everything will be explained step by step.

6. Guidelines Based on Your Amazon Account History

Amazon applies different tolerance levels depending on your account history.
For this reason, reviewing behavior must be adjusted accordingly.

If You Are Using an Aged / Strong Amazon Account

• You can usually post up to 5–6 verified reviews per week without issues.

• Verified Paid Purchase reviews should remain the core of your activity.

• Unverified reviews must still be limited and occasional, even on strong accounts.

• Avoid sudden increases in volume or bursts of reviews in short time frames.

• Keep activity regular and predictable, without spikes.

• Always keep pending reviews under control.

Strong accounts allow moderate volume, but only when behavior remains consistent and disciplined.

If You Are Using a New or Weak Amazon Account

• Use only Verified Paid Purchase reviews.

• Avoid unverified reviews entirely.

• Never have more than two reviews pending at the same time.

Pay close attention to review approval times.
Approval speed is one of the clearest indicators of how Amazon is evaluating your account.

• If reviews start taking longer than usual to be approved, you must slow down your weekly review pace.

• Reduce the number of reviews you post and allow your account to cool down.

During this phase, show normal Amazon activity:

• browse and scroll through purchased books,

• read content normally,

• avoid repetitive or mechanical behavior.

It is important to actually open and read the book before reviewing.
Over time, if Amazon begins approving reviews faster again, you can gradually increase your weekly rhythm.

Amazon typically monitors new accounts more aggressively for a limited period.
Once the account demonstrates consistent, natural behavior, enforcement becomes less strict.

Writing longer, more detailed, and natural reviews can also help increase trust, especially when combined with all the precautions above. This alone is not sufficient, but when paired with conservative pacing and verified purchases, it contributes positively.

For new or weak accounts, patience is not optional.
It is the only strategy that allows the account to stabilize and remain usable in the long term.

Highly Related Articles

Below you will find a list of highly related articles that expand on what you have just read and help you understand the entire context better:

👉 How to Manage Multiple Amazon and BookVillage Accounts Safely

👉 Why Amazon Removes Reviews and Which Behaviors Trigger Deletions

👉 Verified Paid Reviews vs. Unverified Reviews – Everything You Need to Know

Conclusion

We are proud to provide what we believe are some of the most complete and transparent guidelines available worldwide on how to use an Amazon reviewer account safely and responsibly.

Our goal is simple: to replace confusion, myths, and unsafe shortcuts with clear, practical, and effective information that actually works in the current Amazon environment.

We hope these guidelines help you operate with greater awareness, reduce unnecessary risks, and build a reviewing activity that is stable over time.

We strongly encourage you to share this article within the communities you are part of, so these dynamics can finally be discussed openly and honestly.

If you want to ask questions or explore these topics further, you are welcome to join our official Facebook group, where you can also submit questions anonymously:
👉 https://www.facebook.com/groups/bookvillage.pub

Our founder, Adriano, is always available for transparent, public discussions on these topics.

If you want to test a review ecosystem designed for long-term stability and Amazon compliance, you can do so without risk.

BookVillage is free for everyone for the first 30 days.

👉 Start your 30-day free trial here: https://bookvillage.pub

— The BookVillage Team